One point that it is wise to focus on when considering developing and refining top level business development strategies is that…… The Integration Of The Digital Marketing Activities Into That Of The Top Level Business Development Plans Are Essential For Success With Any Tactical Activities… It is indeed quite possible for organisations to be taking part in daily social media or online internet marketing activities taking place on a daily basis and for these activities to be shown to be having little [in some cases none at all] effect on key marketing parameters such as…>>> Marketing Funnel Interaction>>> Lead Generation>>> Target MarketingThese are but a few of that which we consider to be business fundamentals and how these key business imperatives dovetail into the core internet marketing activities are fundamentally important to the organisation’s overall marketing activities effectiveness.If the case exists where the top level business strategies have not been clearly defined and there are significant online marketing activities [in terms of social media interaction, paid advertising and content creation and publication for search engine marketing purposes] then the conclusion may be drawn that as a consequence there is no real foundation on which to base the digital marketing activities.In the cases where the business has taken the steps to develop and to base their activities on foundational marketing planning then in these circumstances – these plans can be used to serve as a basis on which to base the digital marketing; search engine and social media activities upon.Main point being – We Cannot Forget The Marketing within the “Digital Marketing” phrase. With so many daily activities that can be executed such as…

micro blogging

email marketing

blogging

guiding prospects through specific marketing funnels

video marketing

keyword analysis

… more and more the higher up the organisation that ‘over the internet’ marketing is visited then the great effect will be seen in terms of product / service awareness; increase in brand equity which culminate in revenue generation.With so many digital marketing tools out there that the digital marketing professional can make use for customer interaction, brand development and product / service promotion and; with the ‘noise level apparently increasing on a weekly basis,the case for increased focus on the integration of digital marketing with core business development planning must be highlighted.Taking this one step further by factoring in search engine and social media marketing at the strategic business phase will ensure that the online marketing implementation serves the company to maximum effect.

We live in a highly sophisticated world where everything is almost achievable. There would probably have been no changes between the world of today and that of three centuries ago if necessity and serendipitous discoveries had not driven men to achieve great things. Science and technology have had huge positive effects on every society. The world today has gone digital, even human thought. Our world has been reduced to a global village and is better for it.The benefits of science and technology far outweigh every perceived shortcoming. Some of the biggest effects of technology are in the area of communication; through the internet and mobile phones. There is advancement of communication and expansions of economic commerce. Today we hear of information and communication technology (ICT). Any institution worth its name must have it in place to be really outstanding. Information technology has become boosted in today’s generation; from the field of communication, business, education, and down to the entertainment industry. Through information technology, work performances are boosted with less effort and greater productivity by using various operations. Without computers or the internet, it will be difficult for people all over the world to get their questions answered. One may use the internet to locate a wealth of information with which to answer an essay question that may have been assigned at school, communicate with people, conduct transactions, access news, buy and advertise goods. The list is endless.The advancement of Science and technology allow mass communication today so that we not only have the television, radio and newspaper, but even mobile phones which renders a multipurpose service; from long distance calls, listening to radio and music, playing games, taking pictures, recording voice and video, and browsing the internet. The benefits we obtain as a result of services from ICT have become widespread in our generation today. It improves the productive level of individuals and workers because People’s knowledge of life beyond the area they lived in is now unlimited. This idea of mass communication also profoundly affects politics as leaders now have many ways they talk directly to the people. Apart from going on air to use radio or television, politicians resort to the social media for some of their political comments and campaign. Information about protests and revolutions are being circulated online, especially through social media. This has caused political upheavals and resulted in change of government in most countries today.Furthermore, current global issues are much more accessible to the public. Communication has been brought also to the next level because one can find new ways to be able to communicate with loved ones at home.Science and technology expand society’s knowledge. Science helps humans gain increased understanding of how the world works, while technology helps scientists make these discoveries. Learning has maximized because of different media that are being developed which are all interactive and which bring learning experiences to the next level. Businesses have grown and expanded because of breakthroughs in advertising.Modern technology has changed the way many companies produce their goods and handle their business. The idea and use of video and web conferencing, for instance, has helped companies remove geographical barriers and given them the opportunity to reach out to employees and clients through out the world. In today’s economy, it has helped companies reduce the cost and inconveniences of travelling, allowing them to meet as often as they could like without having to worry about finding the budget to settle it. Modern technology helps companies reduce their carbon footprint and become green due to the fact that almost anything can be done from a computer.There have been advances in medical care through the development of science and technology. Advances in medical technology have contributed immensely in extending the life span of people. People with disabilities or health problems are now more and more able to live closer to normal lives. This is because science contributes to developing medications to enhance health as well as technology such as mobile chairs and even electronics that monitor current body levels. Most devices used by the physically challenged people are customized and user friendly.Science and technology increase road safety. Nowadays, law enforcement officers use Laser technology to detect when automobiles are exceeding speed limits. Technology has led to the development of modern machines such as cars and motorcycles which allow us to be mobile and travel freely and airplanes which travel at a supersonic speed.Another machine, the air- conditioner, provides cool comfort, especially during hot weather. In offices where dress codes exist, people can afford to wear suits without being worried about the weather. It guarantees convenience even when the climate says otherwise.Moreover, present day factories have modern facilities like machines and soft ware that facilitate production. These machines work with greater speed and perfection incomparable with human skills. These machines have enabled markets to have surplus products all over the world. For the soft ware, they make it possible for machines to be programmed, for production to be regulated, to monitor the progress being recorded and so on.Modern technology indeed has been great. For third world countries, however, it has been challenging, especially the area of production. Only consuming and not been able to manufacture does not favour any country when it comes to balance of trade. The most sensitive parts of technology are the theoretical or conceptual parts and technical parts. These are the backbone of technological development anywhere in the world. Without the ideas, there will not be technology. Third world counties need to go back to the basics, that is, to the primitive. There must be meeting ground for tradition and modern technological invention. Third world countries engage in import substitution strategy where they import half finished goods and complete the tail end of the production process domestically. Third world countries started wrongly. They started with climbing the ladder from the top which is very wrong and difficult. They thought that being able to purchase and operate modern technological products qualifies for advancement in science and technological development. This makes third world countries to be a dependent system because working in the factories are routine work and this inevitably links to the issue of the idea of technology transfer. They should seek for technological transfer, but the problem is that no nation is ready to transfer her hard earned technological knowledge to any other nation for some certain reasons which drive nations into competition; world politics and economic prowess. That is the struggle to lead or dominate other nations technologically, economically and politically. Be the first to invent new gadgets and latest electronics including those used in modern warfare, use other nations as market for finished goods, and to have a strong voice and be able to influence other countries. They should consider embarking on technological espionage so as to acquire the rudiments for technological development if they must liberate themselves from the shackles of technological domination.In conclusion, it’s not until third world countries begin to put embargo on the importation of certain electronics and mechanical goods that the necessity to be creative would replace the habit of consuming foreign products. Countries like Thailand, Burma, Brazil, and South Africa and so on, should be emulated. These countries experienced colonialism yet they did not allow it to overwhelm their creative prowess. Industry and determination saw them emerge as economic giants in the world today. Third world countries should emulate them by carrying out proper feasibility studies to ascertain which technology will suit their country; giving more financial boost to this area, training people to become experts; motivating and encouraging individuals who are naturally endowed and technologically inclined to display their bests of talents. These measures if strictly adhered to will go a long way to help the advancement of these countries in the area of science and technology. If these countries must achieve greatness before the next decade, they have to make conscious and unrelenting efforts. The time starts now! The more they delay, the more backward they become.

Whenbooking your children entertainers, pay careful attention to what services the entertainer offer, and make sure you know what you are paying for, here we look at a few simple ideas and questions to ask before you hand over your money.Will the entertainer provide the entertainment throughout the party?
This may seem like a simple question to ask, but if you’re planning a 3 hour party, that is a long time for entertainers to keep the children occupied. If you are planning to feed the children during the party, perhaps the entertainer may take a break during this time.Can they provide a show for your child’s age?
Some children entertainers specialise in younger ages, things like puppet shows and fancy dress may not be the perfect idea for older children. Different entertainers will provide different acts for children of varying ages. A good act will be able to adjust their show depending on the age of the children at your party, but ask first to ensure what they intend to cover will be suitable for your children.Will the entertainer have prizes?
Prize giving is all part of the fun for children, so ask what sort of prize is given, and what the child would have to do to earn the prize. There is nothing worse then some children getting upset because others won a prize when they didn’t, so ask what the plan is before hand. A simple token of a gift from the entertainer can make all the difference, a balloon model is always popular for kids at any party.How long is the performance?
Children entertainers will have set performances that they run through at each party, varying slightly depending on the children’s reaction. Some will have a set of an hour or two, so ask first to ensure you know what you are getting for your money. You’ll want to know there is a set start and finish to the party.Will they need help, or do they have a helper with them?
If the entertainer is expecting you to help out, then make sure you know this before the event. There is nothing worse then planning to get on with something else while the children are entertained, only to find out that the Mums and Dads are expected to help out with the show.Most importantly for peace of mind, ask the children entertainers for proof of a CRB check, and whether they have full public liability insurance. Without either of these, the children entertainers cannot be taken seriously.

However the last few decades witnessed a complete change in the nature of functioning of the financial market. An array of new products was introduced by both financial institutes and banks that simply lured the many investors to invest in them because of the numerous advantages that each product offered. Be it life insurance policies, Exchange Traded Funds infrastructure bonds, fixed deposits, mutual funds etc each product or scheme is unique and meets the needs of either your long term or short term goals.Below is a list of the different investment options offered in India.Bank Fixed Deposits, [Term Deposit]Bank fixed deposits are one of the most popular investment options in India. This type of investment is one of the oldest and safest in the country. Usually in the case of a bank Fixed Deposit Scheme a certain amount of money is deposited in a particular bank for a specific duration on which the depositor receives a fixed rate of interest. Fixed deposits are ideal for long term investments. Mostly young people deposit in such schemes till the age of retirement so that they are eligible for a regular income when they need it most. The best thing about this investment option is that it is extremely safe, liquid and also yields high returns.Recurring Bank Deposit Saving SchemeRecurring Bank Deposit Schemes are also another good investment option in India. In order to invest in a Recurring Bank Deposit Saving Scheme you will have to invest a specific sum of money in a bank on a monthly basis. On this investment you will be receiving a fixed rate of interest from the bank every month. These types of investments have a fixed tenure and at the end of the tenure you receive the principle amount plus the interest earned.ETFs (Exchange Traded Fund)Among the latest investment options in the country Exchange Traded Fund or ETFs are known for their high returns yielding nature. Since the product is relatively new people are still a little apprehensive about investing in these types of funds however investing in Exchange Traded Funds are extremely beneficial in the long run.ELSS (Equity Linked Savings Scheme) Over the years Equity Linked Savings Schemes have gained immense popularity in the Indian financial market. Equity Linked Savings Scheme is a mutual fund investment option that invests in stocks and equity related stocks. Most Equity Linked Savings Schemes have a lock in period of three years which only benefits investors from yielding benefits and also getting tax exemptions.Life Insurance PlansInvesting in life insurance policies is one of the major investment options in India. LIC in India has almost synonymous with life insurance for its many life insurance policies. There are different types of life insurance plans like whole-life insurance, joint-life-insurance, pension-life-insurance etc that you can select from. It is believed that life insurance policies are best suited for people with families. The returns yielded from a life insurance policy depending on the type of plan can be used for numerous reasons like child’s education, business expansion or children’s’ marriage. Some of the companies offering life insurance plans include; Life Insurance Corporation of India, Kotak Life Insurance Reliance Life Insurance Company, Tata AIG Life Insurance etc.Post Office SavingsOne of the most important investment options in India is investing in the numerous products introduced by the post office. The many different post offices in India offer a gamut of investment products that meet the needs and requirements of one and all. Even the lower income groups can invest in the many post office schemes. Some of the popular post office savings options include;
Post Office Recurring Deposits
National Savings Scheme [NSS]
Public Provident Funds [PPF ]
Post Office Monthly Income Scheme [Post office MIS ]
National Savings Certificates [NSC ]
Post Office Time Deposits
Kisan Vikas Patra – [KVP ]
Investing in Gold Investing gold is nothing new to India. People in this part of the sub continent have been investing in gold since decades now. Gold is one of the safest investments options and can really prove beneficial in times of economic crisis. Gold can be considered to be a long term investment. Investing in gold can be used for several purposes like your child’s marriage etc. The price of gold from the last few years has been rising continuously even during recession the price seemed to have increased at a rate of 19.30 percent.Mutual FundsMutual Funds are another popular investment option that have gained immense foothold in the Indian financial market over the last few years. ‘You can invest on both short and long term mutual funds. The one thing that is really good about investing in mutual funds is that you can invest small sums at a time. Mutual funds do not necessarily require lump sum investments. Most of the financial companies and banks today offer a diversified portfolio of mutual fund investment products. Investing in mutual funds is also less risky as compared to investing in stocks. This kind of investment option also has the tendency of fetching extremely high returns. However the amount that the investor will get as returns is unpredictable and depends totally on the situation of the market.StocksInvesting in stocks is one of the most beneficial Investment options in India. According to market trends it is seen that investing in equity shares fetch as much as 26.5 percent higher returns in a period of 5 years when compared to fixed deposits of the same tenure. Even when the investment is made for the longer period it still reaps higher returns. Investing in stocks is also a better option as compared to investing in real estate or gold.The Indian financial market is flooded with a host of investment options that not only fetch returns but also save you from paying huge amounts as taxes.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

X
While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.